SANA Detroit
Sana Detroit is a streetwear brand founded in 2021, known for creating exclusive, high-quality apparel that reimagines Detroit's sports culture.
My Role
A few years ago I met someone online who shared a love for design and fashion like myself, but little did I know this chance encounter would lead to an opportunity to work with someone who was starting a clothing brand from scratch. A brand that is now notorious in Detroit and known throughout the state of Michigan - SANA Detroit.
Michael 'SANA' was who I met online and alongside him I learned more than I could have hoped for when it comes to starting, building, and maintaining a brand. It has been a journey seeing how tools such as Instagram and Discord can be utilized to create a community that not only supports the company, but also wishes to further expand it's reach.
I have had the pleasure to assist Michael in the design process for his clothing pieces, as well as help maintain his social media page and branding. Whether it is daily story posts, polls, content from fans, or updates...the community is not only alive, it is thriving.
Deliverables
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Story Posts
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Clothing Designs
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Posters
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Instagram Carousels
(work shown is a fraction of actual amount created)